Collaboration and Co-Creation
A case in point is the cooperation with Dusit Thani Plc. in developing the Dusit Central Park Project in Bangkok. Another is its cooperation with IKEA in launching IKEA Bangyai as its first flagship store in Southeast Asia featuring seamless connection with Central Westgate. Another is the joint venture with Right Man Co., Ltd. in launching the TRIBHUM: The Mystic of Three Worlds, a new world-class attraction at Central Phuket. Then there is the cooperation with the Common Ground Group of Malaysia in investing in co-working space in Thailand to connect the shopping center business with office buildings of the future, and its investment in the Grab Thailand business in support of core business growth in the New Economy era. And finally, Central Pattana’s joint investment with Mitsubishi Estate Asia (MEA) in Central Village (at 30% shares) to heighten project quality to become ASEAN’s outlet leader.