Central Pattana Marks One Year of Success for Central Park, from Bangkok’s New Landmark to ‘Bangkok’s World Stage’, Elevating Bangkok into a World-Class Metropolis

  • 25 million visits in its first year, including over 10 million visits from international tourists, with top-tier traffic across Central shopping centers and nearly 100% retail occupancy - reflecting Central Park’s success as a landmark destination in the heart of Bangkok.
  • Thailand’s one-of-a-kind Fully Integrated Mixed-Use Ecosystem, delivering strong performance across every component—from retail and offices to hotel and residences-with continued growth across all dimensions.
  • Three strategies shaping a world-class “Destination of the Future” in the heart of Bangkok: 1) Curated Newness; 2) A People-led Cultural Stage; and 3) Design for Bangkok – world-class design created specifically for Bangkok.
  • Moving forward to connect Bangkok to the world stage through global brands and unprecedented new experiences.
  • Celebrating its first anniversary on 4 September with a special collaboration with global artist Alan Hong, creating a unique Cultural Moment, alongside a star-studded lineup of artists and celebrities and Curated Happenings throughout the destination.

Bangkok – Central Pattana plc, Thailand’s leading real estate developer for sustainability, marks the first anniversary of Central Park, a world-class destination in the heart of Bangkok. Under the concept “Here for All of You,” Central Park welcomed over 25 million visits in its first year, including more than 10 million visits from international tourists, while achieving top-tier traffic across Central shopping centers and and nearly 100% retail occupancy. The milestone reflects the success of its Fully Integrated Mixed-Use Ecosystem, where every component continues to grow and reinforce one another, underscoring Central Pattana’s vision to create a “Destination of the Future.” Central Park targets continued traffic growth of over 10% as it moves forward to become “Bangkok’s World Stage,” connecting Bangkok to the world through global brands and unprecedented new experiences.

Mr. Kunayudh Dej-udom, Asset Director, Central World and Central Park, Central Pattana plc, said: “Over the past year, Central Park has proven its success in becoming part of people’s everyday lives and a new expression of Bangkok that resonates with people from around the world. Looking ahead, we see Central Park as ‘Bangkok’s World Stage’ — a platform that brings the best of the world to Bangkok, while showcasing the city’s unique character, creativity and potential to a global audience through people, brands, art, culture and new experiences.

We will continue to shape Central Park as a destination of the future, with something new always happening. We are targeting 10% traffic growth next year, driven by new world-class experiences that connect people from Bangkok and around the world, create new stories that keep Bangkok in the global spotlight, and encourage regular visits from people within the mixed-use development. Our ambition goes beyond creating a place people simply visit. We want to create a destination that makes Bangkok part of the global conversation and establish Central Park as one of the places people around the world want to experience when they think of Bangkok.”

Unveiling three strategies behind Central Park’s first-year success

  1. Curated Newness – Creating New Reasons to Visit, Every Time

    Central Park brings together over 250 Thai and international brands, including First-in-Thailand, Exclusive Concepts and New Formats, offering new and distinctive experiences. Recent highlights include Blue Bottle Coffee’s first store in Thailand, which went viral from day one, as well as new concepts from Fashion & Lifestyle brands such as ZARA’s latest Duplex Concept Store, its first new format in over a decade, brands under Inditex, Onitsuka Tiger x Norimaki, Sunnies World and icebreaker.

    On the culinary front, Central Park is positioned as Asia’s Culinary Landmark and Bangkok’s leading food destination, with a diverse range of restaurants and dining concepts, including Parkside Market, home to the largest collection of Michelin Guide-recognized eateries.

  2. A People-led Cultural Stage: A Space for People and Experiences

    Central Park creates year-round content and experiences across Food, Art, Music, Design, Events and Culture, inspired by the people and character of the neighborhood. Neighborhood Soul brings local culture together with modern lifestyles by pairing legendary neighborhood eateries with new-generation restaurants at Central Park to create new flavors and experiences.

    Central Park also reimagined Silom Songkran, one of the neighborhood’s key festivals, in its own way, while the People of Central Park campaign, in collaboration with global artist Monsieur Poppi, captured the diversity of people and lifestyles through 24 unique characters.

  3. Design for Bangkok: World-Class Design Created for Bangkok

    Under the concept “Design for the Future with Respect for Legacy,” Central Park brings the character of Silom–Rama 4, Lumphini Park and the neighborhood’s culture into its design, working with global designers across architecture, interior design and landscaping. The result is a world-class design created for Bangkok, connecting Park Life and Urban Life with people’s everyday routines — from exercising at Lumphini Park to having coffee, breakfast, meeting friends or spending time at the Roof Park.

    The rooftop bars at Central Park also feature world-class design and interiors, including ÆTHER and THE NORM, two lifestyle destinations on the rooftop of Central Park Offices, ranked No. 1 and No. 2 by Time Out Bangkok, respectively. THE NORM was also selected as a Finalist at the World Architecture Festival 2026.

A Fully Integrated Mixed-Use Ecosystem with Strength Across Every Dimension

Thailand’s only fully integrated mixed-use ecosystem to achieve strong performance across all components — retail, offices, hotel and residences. In its first year, each component has demonstrated clear success:

  • Central Park shopping centre and the Roof Park, with over 7 rai of green space, create a new urban lifestyle that becomes part of people’s everyday lives, connecting Urban Lifestyle with Lumphini Park. The shopping center has achieved 98% retail occupancy, with traffic reaching 65,000–75,000 visits per day.
  • Central Park Offices has achieved an occupancy rate of over 80%, attracting leading global companies and organizations, including Deutsche Bank, adidas, Bayer, GSK, Mitsubishi Corporation and the Embassy of the Netherlands.
  • Dusit Thani Bangkok has gained global recognition in its first year, receiving a Michelin Key and numerous international awards. With its distinctive identity as Thailand’s iconic signature stay, the hotel has become a destination for milestone moments among leading Thai and international figures.
  • The Residences at Dusit Central Park has achieved 96% in sales, reflecting the strength of the mixed-use model, where each component complements one another and together enhances the potential of the entire ecosystem.

The Next Chapter: 3 Strategies to Make Central Park “Bangkok’s World Stage”

Central Park continues to move forward as a Global Destination of the Future, connecting Bangkok to the world through global brands and unprecedented new experiences, driven by three key strategies:

  • Global Firsts – Bringing the latest from global brands to Bangkok, from First-in-Thailand launches, Exclusive Collections and New Concepts to new experiences and event formats, positioning Central Park as a key destination for brands to launch what’s new in Bangkok.
  • Global Culture – Creating a platform where art, music, design and culture from around the world meet Bangkok’s creativity, through global artists and cross-cultural collaborations to create new Cultural Moments for the city.
  • Global Audience – Expanding the international tourist base and building global awareness through Global Creators and Partners, positioning Central Park as a must-visit global destination and showcasing Bangkok’s panoramic views to captivate audiences around the world.

Reinforcing Success with Recognition from Leading Awards

Central Park has been recognized across leading awards in Retail, Corporate Excellence and Mixed-Use Development, including New Mall of the Year at the Retail Asia Awards, Product & Service Excellence at the Thailand Corporate Excellence Awards, and Project of the Year and Best Iconic Landmark Development at the Dot Property Southeast Asia Awards. It has also received strong consumer recognition through the Grab ThumbsUp Awards, reflecting recognition from both the business community and consumers.

Celebrating our 1st anniversary with exclusive collaborations and special privileges throughout the campaign

Central Park is joining hands with leading brands such as Katsu Midori, Sunnies World, gapple, PASH and cioccolatitaliani to create limited edition menus and items, while an exclusive collection x Alan Hong will be launched to encourage customers to accumulate spending points to redeem special collection items including Blind Boxes, Pouches, Umbrellas, Tote Bags and Caps.

Enjoy exclusive privileges throughout the anniversary celebrations – ‘Everyday Shop and Dine’ at Central Park with an accumulated spending of 10,000 baht within the day, receive a 1,000-baht e-voucher. A total of 1 million The1 points will be given away with a maximum reward of 2,000 points based on specified spending amounts, while Central The1 Credit Card members will receive exclusive privileges including up to 50% cashback from 4-6 September 2026 and the T1 Sunday offers 30% cashback every Sunday from 13 September to 25 October 2026, subject to specified terms and conditions.

#CentralParkBangkok #เซ็นทรัลพาร์คแบงค็อก #เซ็นทรัลพัฒนา #CentralPattana #HereForAllOfYou

*Terms and conditions are as specified by the company, banks and participating stores. Please check for further details at the point of sale/redemption counter in the shopping center.

Use only as necessary and repay in full in a timely manner to avoid 16% annual interest charges.

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