Most admired Retail Developer of all Stakeholders
“To be the preferred mall of choice, delivering extraordinary values that exceed all stakeholders’ expectation”
- To be the investor of choice by delivering competitive and sustainable returns to shareholders, investors, and strategic partners.
- To be the happiness experience destination of targeted shoppers by delivering world-class rewarding experience.
- To be the most preferred partner of targeted tenants and partners by delivering business success together with long-term relationships.
- To be the top-ranked employer of choice by offering brilliant career opportunities and engaged society.
- To be the most socially and community-admired brand through the Company’s shopping mall positioning and signature corporate social responsibility programs.
Dynamic Retail Developer
“To create new retail formats and merchandising mix that fit better with our targeted customers’ changing lifestyles.”
Regional Retail Developer
“To be a potential leader in the region and be considered as threat in all markets that we operate in”
World-class Rewarding Experience
“To be the shopping mall destination delivering world-class shopping experience superior to those of our competitors in all markets that we have presence in”