Vision & Mission

Purpose – Imagining Better Futures for All

Beliefs by 4 Desired Behaviors

Dynamism - พัฒนาไม่หยุดยั้ง

We are driven by an entrepreneurial spirit and a belief in our ability to create a better quality of life for everyone. With optimism, we aim high, persist through challenges, and lead with innovation to improve the world around us. We are pioneering and empathetic, daring to try new things, and encouraging boldness in others. Our expertise, curiosity, and forward-looking mindset fuel continuous learning and progress.

Customers - ลูกค้าคือแรงบันดาลใจ

Our world of customers - shoppers, tenants, residents and beyond - is the inspiration for everything we do. We each have a role to play in championing them at all stages, and we push ourselves to go beyond their expectations, to deliver excellence for them today and in the future.

Communities - สร้างคุณค่าทุกภาคส่วน

We are part of an ecosystem where people from all around the world join forces to enrich and evolve the way we live. We care deeply about all those within those networks. We seek to create value for all stakeholders in our ecosystem and look to achieve sustainable growth and shared success through shared goals, keeping in mind people, planet and communities at every turn.

Collaboration - ร่วมมือสู่ความสำเร็จ

We thrive by learning, exploring and collaborating with other people. So, we always think beyond ourselves: to other people, teams and departments; customers and communities; partners and potential partners; to other companies and synergies; to the future. We each play our part and take responsibility, going above and beyond, putting shared success and a long-term vision first.

Vision

To be a leading regional developer pioneering a better and more sustainable future for all

Mission

In order to achieve our vision, we are guided by and committed to five key strategic areas
01

Center of Life

"Our mission is to create spaces that are at the center of people’s lives, for better quality of life and living."

02

Regional Expansion

"We continue to instill the pioneering spirit that is at the heart of our DNA, bringing the best of Thailand to the region and the world, and vice versa."

03

Co-Creation

"We deliver greatest value to our customers when we co-create in partnership with our tenants and business partners."

04

Sustainable

"We are committed to creating long term value for all stakeholders. We believe in growing sustainably and doing good for the Environment, People, the Community and for Business."

05

Empowered People

"Our people are our greatest strength and we believe in empowering people to realize their full potential."