‘Wallaya Chirathivat’ becomes the first Thai leader to win ‘CEO of the Year’, demonstrating leadership and vision on the world stage, as centralwOrld wins the ‘Mall of the Year’ award

‘Wallaya Chirathivat’ becomes the first Thai leader to win ‘CEO of the Year’, demonstrating leadership and vision on the world stage, as centralwOrld wins the ‘Mall of the Year’ award and Central Pattana secures three major awards from the Retail Asia Awards 2024.

Bangkok – Central Pattana Plc., Thailand’s number one sustainable real estate developer under the vision of ‘Imagining better futures for all’, connecting retail, residence, hotel, and office projects together, has achieved a superb accomplishment for the year from the Retail Asia Awards 2024. Ms. Wallaya Chirathivat, President & CEO of Central Pattana plc, has become the first Thai leader to win ‘CEO of the Year’, the major award at the event among business leaders from across Asia. Meanwhile, centralwOrld won two major awards: ‘Mall of the Year’ and ‘Marketing Initiative of the Year’, organized by Retail Asia – internationally recognized as Asia’s leading retail media.

Ms. Wallaya Chirathivat, President & CEO of Central Pattana plc, said: “As a leader of Central Pattana, which has received three major awards at the Retail Asia Awards, I believe that in addition to the joy and honor of the awards, these accolades demonstrate great success and pride for our company, including our employees, partners, and all stakeholders. The awards also showcase the outstanding capabilities of the Thai real estate and retail industries in the Asian region. Receiving a major award such as ‘CEO of the Year’ at the Asian level helps to reinforce Central Pattana’s leadership vision to become a global player and ‘place maker’, a developer with a broad view that develops quality projects throughout Thailand and expands internationally. We aim to improve the quality of life for people and communities while caring for the environment and ensuring that we achieve our goal of creating ‘The Ecosystem for All’ for everyone.”

“Throughout 44 years, Central Pattana has stood firmly as a key driving force that has continually helped drive and push forward the country’s economy. With our long-term five-year investment plan (2024-2028) worth 121 billion baht, we will develop projects in both main and secondary cities across the country to help create value and cash flow, as well as enhance the quality of life through income distribution. We will make sure to highlight the Thai identity and help establish more economic and tourism cities, following government policy to stimulate GDP and the economy in the country,” Ms. Wallaya added.

As for the awards in the shopping center category, centralwOrld has won two major awards: ‘Mall of the Year’ and ‘Marketing Initiative of the Year’, highlighting its reputation as ‘The Largest Lifestyle Shopping & Dining Destination in Asia’. centralwOrld includes over 830,000 m² (Total Project GFA), making it the ninth largest shopping center in the world. With a strong strategic location in the center of the Ratchaprasong CBD area in the heart of Bangkok, it attracts people from all over the world and has established a world-class phenomenon throughout the year. centralwOrld brings Thainess (such as the Songkran Festival) to the world, serves as the capital’s landmark for Pride Month celebrations, and is ranked among the world’s landmarks for New Year Countdown celebrations, being known as the Times Square of Asia in the heart of Bangkok for several decades.

So far, centralwOrld has welcomed more than 72 global brands that have launched their first stores in Thailand; out of these, 41 have launched as flagship stores. In addition to the advantage of location, centralwOrld and Central Pattana hold solid marketing strategies and have deep insights into Thai consumer behavior. We continue to launch marketing campaigns and new initiatives that support sales for our partner stores and attract more customer traffic. Most importantly, we ensure that we provide the best shopping experience and lifestyle options for both Thai and international customers from around the world.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “On behalf of the marketing team for Central Pattana and CentralWorld, I would like to thank all team members, business partners, and customers who have contributed to CentralWorld continuously being the ‘Global Destination’ and remaining in people’s hearts. CentralWorld is beyond a shopping center; it is a destination that combines culture, entertainment, and lifestyle with a commitment to becoming ‘Central to Your World’ to deliver and curate experiences that meet the needs of both Thai and international visitors from around the world.”

“The ‘Marketing Initiative of the Year’ award reflects Central Pattana’s successful implementation of our marketing strategies, where we place importance on the co-creation of new projects based on our expertise and understanding of consumer needs, as well as the expertise of our partners. On this occasion, we would like to thank our partners, led by ‘Klook’, a leading digital travel platform, for working together with us to create rewarding communication that has successfully attracted tourists, particularly from Asia, who are the major users of Klook. We have also expanded our cooperation to enhance the tourism experience by launching the ‘Klook Lounge’, a special lounge for tourists providing the first comprehensive travel service in Southeast Asia at the Hug Thai zone in centralwOrld,” Dr. Nattakit added.

Wallaya Chirathivat is the first female CEO of Central Pattana. Her visionary leadership has led to the growth of Central Pattana's business nationwide. In the past year, Central Pattana achieved a new high in its annual performance for 2023, with revenues of 46,790 million baht. Furthermore, in terms of sustainability, it remains the number one sustainable organization globally, having been selected as a member of the Dow Jones Sustainability Indices (DJSI) in the real estate management industry (Top 1% S&P Global Score) out of a total of 299 companies worldwide.

Central Pattana and centralwOrld winning three major awards from the Retail Asia Awards 2024 highlights our internationally recognized success as Thailand’s leading real estate developer and retailer. We are proud of these awards, which will support us in continuing to propel the Thai economy and tourism to the next level.

Central Pattana plc is advancing with its vision of ‘Imagining Better Futures for All’ by creating and developing spaces to improve the quality of life for people and communities, as well as the environment, while ensuring economic growth and advancing Thailand. All businesses of Central Pattana currently employ more than 120,000 people nationwide; with each new project expansion, thousands of additional employees are hired, and on average, over 80% are local residents from the project’s location. The company continues with its sustainability plan and is progressing towards Net Zero 2050 in collaboration with all stakeholders in ‘The Ecosystem for All’.

For more details, please click https://www.centralpattana.co.th/en/shopping/shopping-update/lifestyle-activities

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