Central Pattana's visionary strategies for future consumer trends unveiled at Global Trend Summit Bangkok 2024

• Unveiling strategies for business growth from Asia to Global Impact under the topic of ‘A Playbook to Scale Up Beyond Borders’, highlighting Central Pattana’s role as Thailand's No.1 Real Estate Developer and the strong ‘Global Ecosystem’ of Central Group.
• The only Thai Real Estate Leader to join the stage, with a Vision of Dynamism, Central Pattana helps drive Thai Businesses to achieve global success, highlighting its unique concept of ‘Local Essence’ and introducing a new landmark in the Heart of Bangkok—The One-of-a-kind Mixed-Use Project, “Dusit Central Park.”

Bangkok – Central Pattana Plc., Thailand’s No.1 real estate developer for sustainability, under the vision of ‘Imagining better futures for all,’ which connects all businesses from retail, residence, and hotel to office projects reaffirms its success and expertise in ‘Place Making’ over the past 44 years. The company has unveiled its vision on the global stage at the “Global Trend Summit Bangkok 2024,” joining to create “A Playbook to Scale Up Beyond Borders” and strategies for business growth “From Asia to Global Impact.” The talk session was led by Mr.Kunayudh Dej-udom Head of Business Development Strategy, Central Pattana Plc., and Mr. Oranuch Lerdsuwankij CEO and Co-founder of Techsauce. The event was the collaboration between Mr. Reinier Evers, Founder and CEO of TrendWatching, Ms. Rachada Apiromdej Founder & CEO of THINK NEXT ASIA.

Mr.Kunayudh Dej-udom Head of Business Development Strategy, Central Pattana Plc. said, “Our core strength in developing physical space goes beyond merely developing new projects in prime locations. We consistently meet the needs of people and consumers with a Forward-Thinking Approach. Regardless of how the world changes, even with the increasing role of AI technology in human life, there is another crucial trend that TrendWatching highlighted on this stage—Human & Interaction. As a place maker, we continue to place great importance on Basic Human Needs, which remains a key strategy for us. Modern consumers seek Deeper Value and Deeper Connection, and businesses must create experiences that cater to these sophisticated needs. This is especially vital as we expand projects across different districts and cities nationwide. By drawing out the ‘Local Essence’ of each area, we foster Local Pride and a Sense of Belonging everywhere. This approach reflects Central Pattana’s deep expertise and understanding of both business and people. Moreover, Central Group has applied this principle to its global business expansion as well.”

Strategies unveiled to meet future consumer trends

1. Embrace Change & Keep Evolving: “We try to meet consumers’ needs at the right place and at the right time…” said Mr. Dej-udom. From the pioneering days of One-Stop Lifestyle Destinations at Central Ladprao and Central Pinklao, to expanding the business with Tailor-Made solutions that create Local Pride through celebrating local identities, Central Pattana has achieved great success at Central Ayutthaya, Chanthaburi, Nakhon Sawan, and Nakhon Pathom. Looking to the future, as consumer needs become more sophisticated with new mixed-use projects across the country, Central Group adheres to a humble approach, understanding, and listening to the unique needs of each market. This approach aims to fulfill these needs comprehensively and drive positive change.
2. Genuine & Unique Experience: Focusing on creating distinctive experiences while remaining committed to presenting Local Essence & Local Pride to generate valuable experiences and promote community pride. For instance, Central Ayutthaya draws inspiration from local identities in its design, integrating Forward-Thinking and Modern concepts. This approach makes the project stand out and differ from others, not only within the country but also gaining international recognition.
3. Collaboration for Uniqueness: Businesses today face numerous challenges, including highly competitive markets and digital disruption. To gain an edge and remain competitive, businesses must understand their strengths and seek out the right partners. We must work with the best because businesses can no longer grow in isolation. An example is the collaboration between Central Pattana and Dusit Thani in developing the “Dusit Central Park” project. This partnership combines the global expertise of both parties in “Retail meets Hospitality” to create a significant differentiation and propel Bangkok towards becoming a world-class metropolis.
4. Dynamism: Businesses must grow, and consumer needs are constantly evolving. What has enabled Central Pattana to achieve success for over 44 years is its creation of an organizational culture of Dynamism, which ensures that our strategy and people keep evolving. This approach fosters continuous innovation, delivering fresh and unique experiences while integrating the expertise of other partners. All of this roots in the company's Brand Purpose: ‘Imagining better futures for all.’

For more details, please click https://www.centralpattana.co.th/en/shopping/shopping-update/lifestyle-activities

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Executives list: Mr. Kunayudh Dej-udom Head of Business Development Strategy, Central Pattana Plc. (2^nd from left), and honored by the presence of Mr. Reinier Evers, Founder and CEO of TrendWatching (1^st from left), Ms. Rachada Apiromdej Founder & CEO of THINK NEXT ASIA (3^rd from left)