Highlighting Thailand’s potential, Central Pattana unveils 3 Strategic initiatives to boost global brand expansion and strengthen Thai brands for sustainable growth

• Committed to becoming ‘Your Success Partner’ to meet the needs of all brands with three strategies: 1) Holistic Partnership – looking after partners closely to help drive sales; 2) Entrepreneurial Incubator – offering useful programs to shape entrepreneurs and equip businesses for progressive business growth; and 3) The Most Powerful Big Data – equipping your businesses with the largest and most robust data base from The 1.
• A strong ecosystem that gathers together more than 18,000+ shops nationwide; Being a 'House of Global Brands,' with 76 world-renowned brands marking their first presence in Thailand and 44 flagship stores.
• Promoting Thai brands, strengthening the new generation of businesspeople, and supporting the growth of brands as they expand their branches with Central shopping centers nationwide.

Bangkok – Central Pattana plc, Thailand’s no.1 real estate developer for sustainability under the vision of ‘Imagining better futures for all’ and developer of Central shopping centers, residentials, office buildings and hotels nationwide, is highlighting its reputation as the number one shopping center developer in Thailand, trusted by both Thai and international brands as the destination to open their first branches and flagship stores. Central Pattana has a total of 41 shopping centers nationwide and one in Malaysia, and dedicated team to comprehensively serve all partner brands. In addition, Central Pattana offers a strong Retail Incubation Program – ‘Lead’ by Central Pattana, which has helped support the success of more than 200 new brands. Central Pattana’s big data also helps strengthen our partners and customers, following the principle of ‘The Ecosystem for All’ to support all parties achieving sustainable growth.

Mr. Isareit Chirathivat, Head of Leasing - Fashion & Luxury at Central Pattana plc, stated: “Central Pattana is committed to creating a great and sustainable future for our business partners and customers through our 41 shopping centers in strategic prime locations nationwide, along with over 18,000 stores; we are a trustworthy ‘House of Global Brands’ for 76 international brands that have opened their first branches in Thailand and 44 flagship stores, with the continued expansion of new branches nationwide. Central Pattana is also supporting the growth of more than 200 new Thai brands through the program ‘LEAD’ by Central Pattana.”

16 global brands marking their first presence in Thailand with us

In 2024, several more global brands have entrusted us to open their very first branches and flagship stores at Central shopping centers; these popular brands have become viral trends and created ‘talk of the town’ nationwide, etc.

Food & Beverages: HIKINIKU TO COME, a popular (Japanese hamburger steak) restaurant from Japan that received overwhelming positive feedback in Thailand; KATSU MIDORI, renowned conveyor-belt sushi restaurant from Japan; TONKATSU AOKI, a very popular Tonkatsu restaurant from Japan that is sometimes so crowded that customers have to queue up for over two hours; KAZAMA YAKINIKU, premium Japanese-style grilled beef; BHC CHICKEN, a Korean fried-chicken brand that has created a history of long queues of customers, with sales exceeding targets by more than 300%; PIZZA MARU, a well-known pizza restaurant from Korea with its first branch in Thailand; CHICHA SAN CHEN, the first and only flagship store in Thailand, with premium tea from Taiwan – the only tea brand in the world that has received the highest award from ITI, equivalent to the ‘Michelin 3-star award’ for six consecutive years; and KUMO KUMO CHEESE, a popular Japanese-style cheesecake restaurant from China, etc.

Fashion & Lifestyle: BEYOND THE VINES, a popular handbag brand from Singapore with the first and largest flagship store in Thailand; RITUALS, a famous beautiful and relaxing fragrance brand from Amsterdam; WILSON, a global tennis equipment brand with a new concept of ‘360 Store’, the first branch in Thailand and Southeast Asia to present a complete range of clothing and equipment for tennis lovers; APM MONACO, a luxury jewelry brand from Monaco; CASETIFY, a lifestyle brand specializing in customizable phone cases and tech accessories from Hong Kong; NATIONAL GEOGRAPHIC, the first branch in Thailand with great collections of apparel and travel equipment; AERIE, a popular brand from the USA that covers all women’s needs; and BOUNCETOPIA, Singapore’s No.1 gigantic inflatable theme park, the first branch in Thailand and the largest in Asia, etc.

In addition, this year, there are global brands that have chosen to re-open in Thailand with us, such as AESOP, a leading global skincare brand from Australia, which has launched its flagship store with a new concept; and GENKI SUSHI, a conveyor-belt sushi restaurant from Japan that uses the high-speed Kousoku train to serve sushi straight to your table.”

This confirms our success as the number one shopping center in Thailand – the destination of choice for leading global brands and Thai brands as they expand their customer base and businesses nationwide to new and larger markets. Global brands that have chosen us are such as BIRKENSTOCK, CAMPER, COACH, H&M, H&M HOME, LONGCHAMP, LULULEMON, MAISON KITSUNE, MASSIMO DUTTI, MCM, MUJI, POLO RALPH LAUREN, POP MART, UNIQLO, ZARA, HAIDILAO, SUSHIRO, YAKINIKU LIKE, NITORI, BOUNCETOPIA, and the latest expansion to the flagship stores of GUESS, LEVI’S, MLB, NIKE, PUMA, SKECHERS, THE NORTH FACE in addition to leading Thai brands such as AIIZ, BEAUTRIUM, CARNIVAL, JASPAL, GENTLEWOMAN, MK RESTAURANTS, BAR B Q PLAZA, and BIG CAMERA, etc. We are also supporting the new generation of entrepreneurs with passion and creative ideas by offering opportunities to become part of a strong business ecosystem and to grow together with us – such as RAVIPA, WITH IT, URTHE, YUEDPAO, CHONGDEE TEAHOUSE and others, through the ‘LEAD’ program by Central Pattana, the best retail course that has helped bring success to over 200 brands.

In addition, Central shopping centers have been continuously trusted by global luxury brands to launch their branches at Central Phuket, which further highlights our reputation as the most complete ‘World’s Luxury Magnitude’ outside of Bangkok. We have welcomed BALENCIAGA, BOTTEGA VENETA, BURBERRY, BVLGARI, CELINE, DIOR, GUCCI, HERMÈS, LOUIS VUITTON, OMEGA, PMT THE HOUR GLASS, PRADA, SAINT LAURENT, TIFFANY & CO., VERSACE, and ZEGNA, and brands that have modified their look for stores at Central Phuket, such as ZARA, H&M, H&M HOME, and with several more leading fashion and lifestyle brands soon to open their stores next year.

Central Pattana’s three strategies for brand’s sustainable growth.

1. Holistic Partnership: Our dedicated teams work closely with our partners based on our ‘Tenant Centric’ principle to offer knowledge and experience, with a deep understanding of customers in each region. We offer 360° marketing solutions to help drive sales and create competitiveness as well as co-creating with brands to bring partners, local entrepreneurs and communities into Central Pattana’s sustainable ecosystem. We work with brands of all sizes to continuously create opportunities and develop superior experiences for all of our partners and valued customers.

2. Entrepreneurial Incubator: The best entrepreneurship empowerment program is the ‘Retail Incubation Program’, which encourages learners to know themselves and grow sustainably under expert guidance and advice in addition to forming clear strategies. We have a testing ground for entrepreneurs to help analyze and improve new ideas before use, which helps encourage sustainability for businesses. The ‘LEAD’ program by Central Pattana is the best retail course, where you can learn, practice and develop in real scenarios, as we have successfully assisted the emergence of new brands and supported over 200 new entrepreneurs continuously over a period of six years. Latest! The course has won the Marketing Excellence Awards 2024. In the future, there will be various programs to help develop the potential and equip entrepreneurs with expert knowledge in many aspects to ensure that they are ready to grow, scale up, and expand their branches nationwide.

3. The Most Powerful Big Data: Central Pattana’s partner brands have achieved a growth rate of 2.7 times higher than general brands when joining ‘The1 BIZ Program’, a ready-to-use data platform that allows our partners to access the largest and most robust data through cooperation with The 1 (which owns in-depth and precise data), with a vast member base of over 21 million people. The platform offers 200 million baht per year of 360° marketing investment for marketing activation, both for campaign promotions and communications. Central Pattana helps empower its partners with proven average sales boosts of up to 10% within the first six months of joining the program.

Creating scalable impact on a national level

Central Pattana emphasizes its reputation as a market pioneer with platforms in every format, covering Strategic Malls, Tourist Malls, Super Regional Malls, Luxury Malls & Luxury Outlets nationwide, supporting the growth of our partner brands and their expansion nationwide. centralwOrld is the highlight as it is located in a strategic location in the heart of Bangkok, with an average of 600,000 people in the area daily, and is a business center and a popular destination for people from around the world. Central Pattana’s shopping centers are spread throughout the country, and cover both major and secondary cities in addition to 15 Tourist Malls such as Central Phuket, Central Samui, Central Hatyai, Central Chiangmai, Central Pattaya, Central Chanthaburi, Central Ayutthaya, Central Nakhon Sawan, and Central Krabi (projected to open in Q4/2025) and another branch in Malaysia. Moreover, Central Pattana has also joined hands with Dusit Thani plc to develop the mega project: ‘Dusit Central Park’, where Central Park Office will open in Q3/2025 and Central Park shopping center will open in Q4/2025. All this means that Central Pattana can create a scalable impact at the national level, helping attract large waves of tourists and cash flow from around the world into Thailand.

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https://www.centralpattana.co.th/en/shopping/shopping-update/lifestyle-activities