Central Pattana Invests 600 million Baht in ‘Summer Invitation 2025’

Central Pattana Invests 600 million Baht in ‘Summer Invitation 2025’
to position Thailand as ‘Destination of the year’ and transform Central shopping centres nationwide into ultimate summer destination

• Driving Thailand’s economy and tourism with over 1,000 events in ‘Summer invitation 2025,’ targeting global tourists and projecting a 10-15% rise in nationwide traffic.
• ‘Sun Fun Fest’: three key strategies for an unforgettable summer, offering shopping, dining, and leisure from 1 March to 5 May 2025.
• Collaboration with Peanuts Worldwide, bringing Snoopy & The Peanuts™ gang  to Thailand to celebrate Central Pattana’s 45th Anniversary
• Frean Sarocha and Becky Rebecca Armstrong Named Summer Brand Ambassadors and ‘Songkran Goddesses’ of CentralWorld

Bangkok – Central Pattana plc, Thailand’s number one real estate developer and operator of Central shopping centers nationwide, is investing 600 million baht to launch ‘Summer Invitation 2025’, offering the best summer experience from 1 March to 5 May 2025 by transforming Central shopping centers nationwide into a global summer destination to ensure Thailand becomes the ‘Destination of the Year 2025’, one of the world’s top leisure destinations ranked by Travel + Leisure, the influential travel magazine. Collaboration with Peanuts Worldwide, bringing Snoopy & The Peanuts™ gang  to Thailand to celebrate Central Pattana’s 45th Anniversary. Be sure to visit the world-class highlight of ‘centralwOrld x BEEBS PENTHOUSE’ as Central joins hands with a popular Thai artist to create ‘Summer Wonder Island Adventures’ at centralwOrld. Summer Sun-Fun-Fest at Central click: https://youtu.be/SJY5rTgjX6k

The event was honored by the Tourism Authority of Thailand, along with private sector partners including Central The1 Credit Card, AEON Thana Sinsap (Thailand) Public Company Limited, GSB Credit Card, Bangkok Bank Credit Cards, Government Savings Bank, KBank Credit Card, Krungsri Credit Card , Krungthai Card Public Company Limited (KTC), TMBThanachart Bank Public Company Limited, as well as brand partners such as RAVIPA, Good goods, Major, IPPUDO, Spaghetti Factory, H&M, Mango, Polo Ralph Lauren, MLB, GentleWomen, and Royal Ivy Regatta.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “Central Pattana has invested 600 million baht to elevate Thailand to become a global summer destination, which is in line with the TAT’s ‘5 Must Do’s in Thailand’ policy and supports Thailand as the ‘Destination of the Year 2025’ by transforming shopping centers nationwide into a summer destination for all lifestyles, where you can shop, eat and spend leisure time, all in one place. This is to attract Thai and international tourists during the summer – the prime time of the year when tourists enjoy spending the most. Our customer insights reveal that summer time and the end of the year are the main times when people spend the most due to their extended holidays and school breaks. Both domestic and international travel are very active during these periods. According to Airports of Thailand*, in the summer of 2025, we will see more than 640,000 flights and a total of 87 million passengers, in particular, an increase in international passengers of 30% over last year, which is in line with the growing trend of Thai tourism.

“Summer products such as Thai food, summer fashion, summer gadgets & accessories are popular among tourists around the world, which reflects the opportunity to create unique travel experiences and support Thai tourism, where Thailand is recognized as ‘Destination of the Year 2025’ by Travel + Leisure. We intend to create the ‘reasons to visit’ to catch up with the global trend of ‘experiential tourism’, which focuses on experiential tourism through over 1,000 attractive events nationwide that will help spur both tourism and the economy and also help support the TAT’s target of attracting 40 million tourists in 2025. The ‘SUMMER INVITATION 2025’ campaign under the concept of ‘Sun Fun Fest’ is ready to welcome tourists from around the world and ensure a lively atmosphere for the Thai economy and tourism.”

Mr. Nithee Seeprae, Deputy Governor for Marketing Communications at the Tourism Authority of Thailand (TAT) said “In 2025, the Tourism Authority of Thailand (TAT) is joining forces with strategic partners to drive Thailand’s tourism industry towards becoming a global hub. Moving forward, TAT will continue its collaboration with both public and private sector partners to propel the Thai tourism industry throughout the year. This will be achieved through a series of world-class events, festivals, and activities under the policy ‘Amazing Thailand Grand Tourism and Sports Year 2025’, aimed at elevating Thailand as the leading tourism destination in the region. The initiative also leverages Soft Power to enhance Thailand’s unique identity and cultural heritage, promoting tourism across both major cities and emerging destinations. This vision is brought to life through the ‘5 Must Do in Thailand’ concept: Must Taste, Must Try, Must Buy, Must Seek, and Must See, Thailand aims to offer diverse and unforgettable travel experiences, attracting visitors from all around the world.

One of the key partners driving Thailand’s economy through continuous events and activities is Central Pattana, a major force in boosting tourism via its nationwide shopping mall network. In 2025, the ‘Summer Invitation 2025’ campaign will serve as a key mechanism supporting TAT’s policy. With 42 shopping centers across all regions of Thailand, Central Pattana will act as a hub connecting both domestic and international tourists to major and emerging destinations. This campaign is expected to significantly stimulate the tourism market and contribute to its growth.

In 2025, the Tourism Authority of Thailand (TAT) aims to continuously attract more international tourists, with a target of 40 million visitors, aligning with the government’s policy. This milestone will be a significant step in positioning Thailand as a global hub for tourism and sports, driving economic growth and fostering sustainable development.”

Three strategies to ensure that ‘Summer Invitation 2025’ is the best summer campaign to transform Central shopping centers nationwide into a global summer destination:

1.   WORLD’S PHENOMENON SUMMER LANDMARK presents a global summer landmark sensation nationwide – Collaboration with Peanuts Worldwide, bringing Snoopy & The Peanuts™ gang  to Thailand to celebrate Central Pattana’s 45th Anniversary and bring happiness across the country to every generation of customer.

centralwOrld is highlighting its reputation as the ‘world’s best destination’ by simulating a magical island throughout centralwOrld under the concept of ‘Summer Wonder Island’, covering the entire shopping center. centralwOrld is also joining hands with ‘Beebs Penthouse’, a Thai illustrator of the new generation, to create vibrancy, welcoming the summer in pop art style.

• Wonder Island Decorations – centralwOrld is transformed into an adventure island thanks to BEEBS PENTHOUSE who join in to create installation art such as The Giant Springboards, Beach Side Wonder, The Red Pineapple Glasses, Summer Arena, Dive into The Pool, Wonder Characters and Surfin' Sweet Summer
• centralwOrld Fashion Citizens: 2025 Summer Annual Fashion Party – discover the summer fashion party with a fashion show from well-known brands; enjoy the first immersive art exhibition from world-class fashion brands from 26-28 March 2025.
• Summer Fashion Collection – the collaboration of 20 fashion brands, jointly creating amazing summer collections such as RAVIPA, CASETiFY, PUMA, ROYAL IVY REGATTA, BIRKENSTOCK, MLB, CROCS, UNIQLO, TOMMY HILFIGER, COACH, Good Goods, Hug Craft, Gentle Woman, Urban Revivo, SANDRO, GUESS, Anta, O&B and more.
• Summer Flavors Enjoy the taste of summer through the creation of brand-new menus from popular restaurants such as Nara, Co-Limited, Kiew Kai Ka, Camin Cuisine & Cafe, Yole, Luscious, Beans Coffee Roaster, Yenly Yours, Make Me Mango, Karun and Blendies.
• Summer Wonder Island Promotion – hop big this summer at CentralWorld with exclusive promotions and deals. The Top 10 Spenders will receive round-trip tickets to Taipei with STARLUX x Peanuts or special prizes from Dyson and Samsonite. Shoppers who spend 20,000 THB can redeem a LEGO Daffodil instantly, along with the opportunity to purchase a limited-edition summer bag collection, available exclusively at CentralWorld.

2.   ‘INVITING THE WORLD WITH THAINESS’ – Introducing Thailand to the world through its unique Thai charms. Central Pattana is reiterating its success in putting forward ‘Thai Songkran’ as the global festival that foreign tourists should experience, with ‘Thailand’s Songkran World Water Festival 2025’ as the landmarks of the greatest Songkran entertainment at 34 Central shopping centers from 11-16 April 2025. A major Songkran event entitled ‘The Greatest Songkran Entertainment’ will be held at centralwOrld in the heart of Ratchaprasong; the fun continues without a break from 9-20 April 2025, along with full entertainment from the ‘FWD Music Festival’ from 18-20 April 2025 and Thai Rhythm Songkran Festival is a fusion of traditional Thai music with modern sounds, featuring Joey Boy, the legendary rapper, and many other top artists. This exciting event will take place from April 12-14, 2025.

As part of its commitment to supporting Thai Rising Stars, Central Pattana welcomes Freen Sarocha and Becky Rebecca Armstrong as Brand Ambassadors for its summer campaign. These globally recognized artists will engage Gen Z audiences and make a special appearance as “Songkran Goddesses of CentralWorld”, embodying beauty and joy to bring excitement to this year’s Songkran celebrations.

3.   ‘FESTIVE & EXPERIENTIAL TOURISM’ – Promoting Thailand as a ‘World Festive Destination’ and attracting upper middle class shoppers from around the world including Asia, Europe, America and the Middle East to visit and spend in Thailand through over 1,000 local Thai festive events nationwide such as The Pattaya International Kite on the Beach 2025 and over 8 other kite and balloon shows are just the beginning of this year’s exciting events. Other highlights include the Samui Neon Run, a grand Summer Fashion Show at CentralWorld, Summer Sport Fashion x Vogue, and the long-awaited Travel Fair 2025, returning this year at Central Phuket. Enjoy the Summer Scooper Party with ice cream and summer sweets at Central Chiang Mai Airport, and the 2nd Chanthaburi Shrimp Festival, which expands this year at Central Chanthaburi. The Taste of Samui event will feature Michelin chef tables at Central Samui, and the first-ever Beagle Club Meeting, including a Pet Party on the Beach with a special pool party for four-legged friends at Central EastVille.

Meanwhile, Central Pattana is joining hands with its partners to offer tourist promotions and focus on the expansion and growth of the Asian market, including:

• Cross Membership with Korea’s The Shilla Duty Free – The Shilla customers can enjoy discounts from shops in Central shopping centers and access to VIP lounges at centralwOrld and Central Phuket while The1 and The1 Exclusive members can easily receive special privileges from The Shilla Duty Free in Seoul and Jeju via The1 app.
• KKday and Starlux: The first time Central Pattana’s shopping centers join hands with travel application KKday, which is popular among tourists and has over 9 million users across Asia, in a CRM campaign: shop within the shopping centers at the amount of 1,500 baht and up, receive 500 KKday points to be used in booking travel activities such as discounts on airline tickets, hotels and various tourist attractions around the world in addition to receiving additional discounts when booking tickets from Starlux Airlines – the key partner in the campaign.

Enjoy great value with hot promotions

For The 1 members, enjoy exclusive offers. Spend 1,000 THB to enter a draw for 10 prizes of round-trip tickets on STARLUX X PEANUTS (Bangkok-Taipei) worth 58,800 THB each, totaling 588,000 THB. Spend 5,000 THB to get a Snoopy 16” Suitcase for 1,890 THB. With the Special Day Invitation, when shopping for fashion at participating Central malls and spending 7,000 THB or more, earn 1,000 The 1 points. This is valid on April 5-7, April 12-15, and May 5-15, 2025. Enjoy The 1 Extra Points on dining and drinks at participating malls, spending 1,000 THB or more for 100 extra points on specific dates. Central The 1 Credit Card offers up to 4% cashback or 15% cashback or The 1 points, and up to 10-month 0% installment.

The 1 Exclusive members get even more perks. Earn 8,000 points when spending 180,000 THB during the campaign (limited to 700 members). Enjoy 3 chances to win STARLUX X PEANUTS round-trip tickets for every 1,000 THB spent (instead of 1 chance for regular members).

Shop more and save more at participating stores! The 1 members can earn an extra 1,000 points + get up to 1,000 points back: Earn 1,000 additional points when you spend a total of 12,000 Baht. *Limited to the first 3,000 members who register and meet the required spending criteria. **Earn up to 1,000 additional points per member number throughout the campaign. Get up to 1,000 points back when you redeem every 1,000 points for 250 points back (per receipt). *Redeem up to 4,000 points per member number. **Get up to 1,000 points back per member number throughout the campaign.

Register before shopping between 1 March-21May 2025.

For international customers, receive a Welcome Package worth over 10,000 THB when spending 6,000 THB. The offer is available exclusively at 10 Central locations including CentralWorld, Village Outlet, Rama 9, Phuket, Pattaya, Marina Outlet, Chiang Mai, Chiang Mai Airport, Samui, and Hat Yai.

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