Central Pattana joins hands with Central Group and partners, investing 1 billion baht for launch of ‘Summer Grand Sale 2025’ to Boost tourism and revive Thai Economy

• A powerful collaboration in Thai retail delivers a national mid-year sale—driving the economy and tourism for 16 consecutive years with up to 80% off from 28,000 brands across 12,000 stores, doubling the scale nationwide and reinforcing Thailand’s position as a global shopping destination.
• Highlighting three strategies: Digital-driven, FOMO-driven, KOLs and Influencer-Driven Marketing to fulfil the needs of Thai shoppers and foreign tourists of all ages as well as Gen Z, helping promote tourism and stimulating cash flow in Q2 & Q3, expecting customer traffic to rise by 25-30%
• Unveiling global tourist insights that highlight strong spending at Thailand’s ‘Tourist Malls’, reflecting successful strategies to attract high-spending international visitors.
• Enjoy 5 Flash Deals and top promotions (6.6, Mid-month, Payday, 7.7 and Final Call) Shop and get a chance to win prizes: Spend 1,000 baht on fashion category, get 1,000 The1 points, spend 1,000 baht and get free 1 movie ticket, The1 members who dine and shop at Central shopping centers, get a chance to win the Lucky Draw for 4,000,000 The1 points and get cashback credit worth over 1.2 million baht from participating credit cards.

Bangkok – Central Pattana plc, Thailand’s No.1 real estate developer and operator of Central shopping centers nationwide, is joining hands with affiliates under Central Group and leading business partners nationwide, from both the public and private sector, to invest 1 billion baht for the launch of the ‘Summer Grand Sale 2025’ campaign, the largest mid-year sale of the year. The campaign offers discounts of up to 80% from over 28,000 brands and 12,000 stores throughout all shopping centers. ‘Summer Grand Sale 2025’ aims to invite Thai people to shop to support our nation and to help support tourism and the economy by attracting foreign visitors to our country such as short-haul, long haul and quality shoppers from around the world. This is to help spur mid-year spending and drive the Thai economy forward in the second and third quarters. The campaign will run from 30 May to 13 July 2025 at Central shopping centers nationwide and The Esplanade Ratchadaphisek.

The largest retail alliance in Thailand from Central Group and Central Retail, led by Central Pattana’s shopping centers, Central Department Store under Central Retail, Robinson Department Store under Central Retail, Central Online (Central app), Supersports, Central Marketing Group (CMG), Tops Food Hall, Tops, Tops Care, GO Wholesale, Power Buy, OfficeMate, B2S, Robinson Lifestyle Shopping Centers, Central Restaurants Group, Centara Hotels and Resorts, GO Hotel, Jubilee Diamond, Evolt Technology, Major Cineplex, SF Cinema and The 1, along with government and private partners including the Tourism Authority of Thailand, Central The1 Credit Card, AEON Credit Card, Bangkok Bank Credit Cards, CardX and SCB Credit Cards, GSB Credit Card, KBank Credit Card, Krungsri Credit Card, KTC Credit Cards and TMBThanachart Bank Public Company Limited. to deliver an unparalleled omnichannel experience that seamlessly connects online to offline channels.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “For over 16 years, Central Pattana has continuously driven strategic efforts to stimulate Thailand’s economy. Even during the COVID-19 crisis, we remained a key force through the ‘Shop for the Nation’ campaign, standing as the largest private-sector partner working alongside Central Group and the government. This made us a vital driver in supporting the economy during the low season and helping the country recover. Today, we continue to position Thailand as a competitive Global Shopping Destination, both in Asia and on the global stage. Our Midyear Sale Campaign spans all product categories and supports businesses of all sizes nationwide. Public and private sector partnerships have doubled, with over 28,000 brands and 12,000 stores joining forces. We aim to boost nationwide traffic by 25–30%, delivering tangible economic impact across the country.

We are currently living in an era where consumers around the world prioritize value for money more than ever before, with the global trend of ‘Loud Budgeting’ which is very popular among Gen Z and the new generation who prefer to spend money with purpose. This concept has become the vital key for the design of Central Pattana’s ‘Summer Grand Sale 2025’ campaign, which is expected to serve as a driving factor for the country through the power of retail, tourism and spending of both Thai and tourist consumers from around the world. We aim to further spur spending by inviting Thai people to shop for the very best value in order to help stimulate the economy in the second half of the year. It is expected that the campaign will see a 25-30% increase in customer traffic nationwide in the second and third quarters, which is a critical time for economic recovery. This campaign reflects the role of the private sector in helping support the Thai economy and is an example of a collaboration that covers all sectors, including businesses under Central Group, government agencies, credit card partners and over 25,000 popular brands nationwide. This is a great collaboration for the Thai retail industry that can truly boost spending, tourism and income circulation in every region. Meanwhile, we aim to put forward Thailand as Asia’s ‘Top of Mind Shopping Destination’ – a destination for all shoppers.”

Central Pattana continues to join hands with the Tourism Authority of Thailand (TAT) in the ‘Amazing Thailand Grand Sale’ campaign to help put Thailand forward towards becoming a global shopping destination. The latest activity under this campaign is ‘Sawasdee Ni Hao’, which has invited more than 600 tour operators and KOLs from China to experience delicious street food at Hug Thai centralwOrld and check out Thai craft works at Good Goods, promoting Thailand as a destination that covers all lifestyles, including shopping, eating and spending leisure time. The campaign targets quality tourists, including short-haul tourists from China, Singapore, Hong Kong, Taiwan and Malaysia, as well as long-haul tourists from Russia, Europe, America and Central Asia.

Based on shopping insights, tourists from each country have different preferences, for example, Chinese tourists from mainland China prefer fashion items from Thai designers and food from popular restaurants, while those from Hong Kong and Singapore prefer craft products from Good Goods, Thai desserts, and photogenic street food. Tourists from Europe and America prefer world-class fashion brands and premium restaurants while those from Russia are interested in luxury brands. Central Pattana is outstanding in attracting high-spending tourists (or Quality Shoppers) as seen from the spending amounts via e-Wallet in our main tourist malls, and which is growing steadily compared to last year’s growth. These tourist malls include Central Phuket, Central Chiangmai, Central Pattaya, and centralwOrld, with the spending amounts there reflecting the continued success of our strategies to attract more high-spending tourists from around the globe.

Ms. Piyawan Leelasompop, EVP – Head of Corporate Marketing, Central Retail Corporation, said: “Ms. Piyawan Leelasompop, Head of Corporate Marketing, Central Retail Corporation Public Company Limited (CRC), said: “For 16 consecutive years, Central Retail has been joining hands with Central Pattana, Central Group, and its affiliates to launch the national sales campaign – the most anticipated mid-year ‘Signature Event’. The campaign is the perfect time to shop for both Thais and international tourists, as we bring together over 20,000 popular brands under the Group. We offer not only exceptional value to satisfy every shopping desire and lifestyle need, but also the best experiences for our customers, while stimulating domestic spending and attracting international visitors. This significantly contributes to the improvement of the Thai economy and reaffirms our commitment to establishing Central Retail as the shopping destination of choice.

In the ‘Summer Grand Sale 2025’, Central Retail is going all out by involving ten affiliates across both in-store and online channels, covering more than 1,200 stores. These include Central Department Store, Robinson Department Store, Supersports, CMG, TOPS, TOPS Care, Power Buy, OfficeMate, B2S, and Robinson Lifestyle – all participating in the campaign.

We aim to delight shoppers with additional promotions, such as discounts of up to 80%, special ‘Payday’ offers, and The 1 members can redeem 1,000 points for an extra 150-baht discount. Exclusive to participating credit card holders: enjoy cashback or gift card redemptions of up to 18%. Don’t miss this campaign – it’s truly a ‘must-go’ event. We warmly invite everyone to come shop and take advantage of the great deals and offers at all Central Retail stores, located within Central Pattana shopping centres nationwide.””

Three strategies to put forward the ‘Summer Grand Sale 2025’ as a huge mid-year sale event that helps support Thailand in becoming a global shopping destination: 

1. Digital-Driven Marketing – Elevating the shopping experience through Central X, which is beyond an app – a convenient shopping assistant that seamlessly connects the customers journey (O2O), where customers are able to search for the latest promotions, scan parking tickets, view store maps, and accumulate the spending amounts to be entitled as ‘Top Spenders’ without having to keep hold of any receipts. Moreover, there are additional Lucky Draw prizes of The1 Points worth 4,000,000 points to fulfil the digital lifestyle needs of all modern consumers. Central X Click: https://central-x.app.link/CX-SUMMERGRANDSALEPR20205
2. FOMO-Driven Strategy – Enjoy ‘Flash Deals’, which are continuing after last year’s huge success. This year, there are five sessions of flash deals: 6.6, 7.7, Mid-month, Payday and Final Call, which cover all product categories to cater for new-era shopping behavior, create recognition and fuel anticipation for great deals to return, helping spur immediate purchasing decisions. In addition, there are huge promotions that create motivation and a sense of “don’t miss out” and “must buy now” to attract more customers to actively join in ‘Flash Deals’ nationwide.
3. KOLs and Influencer-Driven Marketing – We leverage the power of the new generation to add a colorful vibe to the campaign and reach the current trendsetters: Gen Z, in addition to connecting with the latest trends and up-to-the-minute social media happenings to create an active awareness that effectively reaches more target groups. This year, we are strengthening the team with Gen Z KOLs, such as cheerleaders from Chulalongkorn University, who will portray the brand in a fresh, honest and super-trendy perspective to fulfil the modern lifestyles of the new-generation of consumers.

In addition, the ‘Summer Grand Sale 2025’ campaign also has ‘Pat’ – Chayanit Chansangavej, a bright and confident actress, to convey the power of the campaign through the content: #ShopDeeSheServes, reflecting the lifestyles of the new generation, who are brave in their choices and shopping while still focusing on great value.

Enjoy Shopping during ‘SUMMER GRAND SALE 2025’ #ช้อปดีชีเสิร์ฟ (#ShopDeeSheServes) from 30 May to 13 July 2025 at Central shopping centers nationwide, Esplanade Ratchadaphisek, Central Group and Central Retail led by Central Pattana shopping centers, Central Department Store under Central Retail, Robinson Department Store under Central Retail, Central Online (Central app), Supersports, Central Marketing Group (CMG), Tops Food Hall, Tops, Tops Care, GO Wholesale, Power Buy, OfficeMate, B2S, Robinson Lifestyle, Central Restaurants Group, Centara Hotels & Resorts, GO Hotel, Jubilee Diamond, Evolt Technology, Major Cineplex, SF Cinema and The 1, along with both government and private partners such as the Tourism Authority of Thailand, Central The1 Credit Card, AEON Credit Card, Bangkok Bank Credit Cards, CardX and SCB Credit Cards, GSB Credit Card, KBank Credit Card, Krungsri Credit Card, KTC Credit Cards and TMBThanachart Bank Public Company Limited.

Summer Grand Sale 2025 #ช้อปดีชีเสิร์ฟ: https://www.centralpattana.co.th/en/shopping/shopping-update/event/1428

To follow the latest news and updates from Central Pattana, please visit:   https://www.centralpattana.co.th

#ช้อปดีชีเสิร์ฟที่เซ็นทรัล #SummerGrandSale2025 #เซ็นทรัลพัฒนา #CentralPattana