Central Pattana Launches “World Taste of Tea 2026,” Elevating Tea Culture into a Global Lifestyle Festival Platform from 11–17 March 2026 at centralwOrld, Bangkok

• Retail-led experience pioneer: Central Pattana transforms tea culture into a lifestyle-driven festival platform within its nationwide retail ecosystem.
• Capturing global megatrends: Leveraging the rise of the Wellness Economy and premium tea culture to create retail experience, tourism appeal and city branding impact.
• Thailand’s first “Tea World Tour in One Day”: Showcasing premium teas and matcha from leading tea regions worldwide in a single immersive tasting experience.

Bangkok: Central Pattana presents the grand tea festival “WORLD TASTE OF TEA 2026”, strengthening its strategy as a Festive Destination by developing a tea festival platform that blends global health trends with modern urban lifestyles. The event brings together premium teas and matcha from around the world, offering a full spectrum tea tasting experience from 11 – 17 March 2026 on the 1^st floor of centralwOrld.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “Global cities are defined by signature cultural experiences — from cherry blossom season in Tokyo to afternoon tea culture in London. Bangkok has the same potential to develop distinctive lifestyle platforms that reflect its identity while attracting global audiences.”

“The rapid rise of tea and matcha worldwide also reflects a broader shift toward wellness lifestyles and premium consumption. Through World Taste of Tea 2026, we aim to bring these global trends into an experiential platform that connects international brands, Thai SMEs and local tea producers, helping to expand the tea market while integrating tea culture into Bangkok’s evolving lifestyle economy.”

“The WORLD TASTE OF TEA 2026 connects with the global megatrend of modern consumers who prioritize health. Premium quality tea and matcha are considered the most accessible ‘wellness gateway’, capable of being an everyday wellness ritual, where consumers are willing to pay for quality and a positive experience. For this event, Central Pattana is applying a ‘Retail & Event Synergy’ strategy by bringing together over 100 renowned tea and matcha brands at the event and in centralwOrld. During large-scale events, centralwOrld attracts 180,000-200,000 customers per day, including tourists from China, Hong Kong, Singapore, Malaysia and Western and Middle Eastern visitors, representing the highest customer traffic among centrally-located shopping centers in Thailand.”

Experience the ‘Aesthetics of Tea’, with a complete 360° tour of tasting, shopping, learning and exploring the world of tea in the ‘WORLD TASTE OF TEA 2026’, starting with the WORLD TEA EXPERIENCE, a tea tasting experience to feel you have traveled the world in a single day. Try teas such as 100% authentic Yerba Mate from Argentina, Trunk Matcha & Coffee from Japan, Dilmah premium tea from Sri Lanka, Masala Chai (a rich spiced milk tea) from India, Hua Cha Tea House (traditional Chinese tea), Lin’s Tea House & Eatery (rare ceremonial grade matcha from China) and Super Matcha, a ceremonial matcha brand from South Korea.

Reflecting the hot trend of ‘matcha culture’ – from beverages to a lifestyle ecosystem – this collection features special menu choices from popular shops and cafes, including drinks, desserts and tea-brewing equipment. Enjoy drinks from Fell boy, MATCHA EKI, Wnd. tea bar, Two Be tea, SANJI MATCHA, and MATSHUN.BKK, desserts from Hashtag B (Hong Kong egg tarts), Matcha sourdough Shio pan from Tiengna Viennoiserie, warabi mochi from Sanji Matcha and ceramics and tea-brewing equipment from Another Cup, Lamunlamai and Vilan by Family Clay, among others.

Special promotions at the event for MTL Smile Club members: Redeem 15 Smile Points for a 50-baht discount or redeem 20 Smile Points for a special menu item from SANJI. Get a chance to win various free gifts when registering for the event admission via the Central X app.

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