Central Pattana launches ‘The Greatest Grand Sale 2024’, joining hands with Central Group and partners, investing over 1 billion baht to boost spending nationwide

• The greatest sale event, with discounts of up to 80% from 12,000 outlets featuring more than 25,000 brands throughout Central shopping centers and department stores nationwide and online channels, aspiring to be THAILAND'S GATEWAY FOR MID-YEAR SALE and the best shopping destination in Asia and the world.
• Hosting 365 events nationwide to boost cash flow in Q2 and Q3, looking forward to customer traffic increases of 25-30% nationwide.
• Hot promotions of the year for customers to shop for a chance to win prizes, total campaign, worth more than 15 million baht in total. Shop or dine at Central shopping centers, get a chance to win a two-night Andaz Macau Hotel Package & Central Group and Central Retail gift vouchers. Shop and receive a 400 baht Fashion E-voucher for discounts on participating fashion items. Credit card promotions offer cashback credit or gift cards. Collect and redeem The1 points. The 7.7 campaign, which offers discount coupons to purchase special menu items for only 77 baht.

Bangkok – Central Pattana plc, is joining hands with Central Group and leading business partners nationwide from the public and private sector to continue to boost the economy and tourism during the second and third quarter by investing more than 1billion baht to launch ‘The Greatest Grand Sale 2024’ campaign, the best nationwide mid-year sales event that shoppers cannot miss. Up to 80% discounts are being offered by over 12,000 stores and more than 25,000 brands at Central department stores and shopping centers nationwide and The Esplanade Ratchadaphisek from 7June 2024 to 31 July 2024.

The Greatest Grand Sale 2024 ‘#ShopGrandGrand’: https://youtu.be/M2X9JoMI27w

The year’s powerful synergy of Central Group and Central Retail is led by the shopping centers under Central Pattana, Central department stores, Robinson department stores, Tops, Supersports, Central Marketing Group (CMG), Power Buy, OfficeMate, B2S, Robinson Lifestyle, Tops Care, Tops Vita, PET 'N ME, Central Restaurants Group, Centara hotels and resorts and The1 along with public and private partners including the Tourism Authority of Thailand (TAT), Galaxy Macau™, Central The1 Credit Card, Aeon Credit Card, Bangkok Bank Credit Card, CardX Credit Card and SCB Credit Card, GSB Credit Card, Krungsri Credit Card, KTC Credit Card, TTB Credit Card (TMB Thanachart Credit Card), and UOB Credit Card.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “The Greatest Grand Sale 2024 is our greatest sale event of the year and huge synergy between Central Pattana, Central Group and Central Retail as well as other strong partners. We have been initiating this for over 15 years to spur the economy and highlight the reputation of Central shopping centers as the best shopping destination in Asia and the world. This will create a big impact, attracting tourists from around the world, helping to boost spending and increasing the national consumption index in the second quarter following the decline in the Consumer Confidence Index due to the incomplete recovery of the Thai economy and concerns about rising living costs, the campaign "The Greatest Grand Sale" aims to create momentum for a vibrant mid-year economy. It ensures that customers and tourists can shop with the best value during this period. The campaign will benefit the public with the promotion of the year, offering discounts of up to 80% from 12,000 stores, covering more than 25,000 brands, and featuring numerous prizes with a total campaign value of over 15 million baht. It also supports Thai tourism by attracting both local and international shoppers to shop at shopping centers, department stores, and online. With more than 365 events nationwide throughout the campaign. This is to ensure that Thailand is the best shopping destination – even during the low tourism season. The trend for Thai tourism in the second quarter shows that tourists from Asia, such as China and India, as well as the Middle East, including Saudi Arabia, Qatar, and the United Arab Emirates, prefer to visit Thailand during this period. We are confident that this campaign will help boost the number of tourists this year to reach 38 million, in line with the target set by the Tourism Authority of Thailand (TAT)”.

In addition, The Greatest Grand Sale 2024 features Ally Achiraya Nitibhon, representing the young generation, in a fun collaboration with the song "Nu Rak Grand Sale" ("I Love Grand Sale"). Her cute dance steps, under the concept "If I spend money, I must get sale items," create an approachable vibe that aligns with the campaign's modern image. Central Pattana uses Co-creation Music Marketing to build emotional connections across all demographics, bringing joy to various festivals.

Piyawan Leelasompop, Head of Corporate Marketing, Central Retail Corporation PCL stated, “Central Retail is delighted to announce its collaboration with Central Pattana, Central Group and its affiliated partners to host The Greatest Grand Sale 2024, a nationwide sales extravaganza taking place at Central Pattana shopping centers nationwide, encompassing over 11,600 stores. This year, Central Retail is bringing together 11 of its key businesses, covering over 1,200 stores, including Central Department Stores, Robinson Department Stores, Central Marketing Group, Supersports, Tops, Power Buy, OfficeMate, B2S, Tops Care, Tops Vita, and Pet & Me. The event will feature over 18,000 leading brands, offering a diverse and unparalleled shopping experience for customers. Shoppers can expect discounts of up to 80% and The1 members will receive exclusive benefits, including a THB 150 discount for every 1,000 points redeemed. Participating credit cardholders can earn cashback or gift vouchers of up to 20%. Customers can also collect receipts from Central Retail’s participating stores to enter a grand prize draw with a total value of over THB 3 million. The promotions will be available across Central Retail's comprehensive omnichannel platform, including both offline and online channels. Central Retail is confident that The Greatest Grand Sale 2024 will be a major attraction to welcome the increasing number of international tourists. As witnessed in the past quarter, the number of tourists has increased by 44% and they are expected to spend more in Thailand. The top 3 nationalities that spend the most at Central Retail stores are Russian, Chinese and Middle Eastern tourists. In addition to attracting international customers, Central Retail is also focused on stimulating domestic spending to drive sustainable growth for the Thai economy."

More details on promotions: https://campaign.centralpattana.co.th/TheGreatestGrandSale2024/

Discover # TheGreatestGrandSale at ‘The Greatest Grand Sale 2024’ from 7 June 2024 to 31 July 2024 at Central shopping centers nationwide and The Esplanade Ratchadaphisek, Central Group and Central Retail: Central Department Stores, Robinson Department Stores, Tops, food businesses under Central Retail, SuperSports, shops under Central Marketing Group (CMG), Power Buy, OfficeMate, B2S, Robinson Lifestyle, Tops Care, Tops Vita, PET 'N ME, restaurants under Central Restaurants Group, Centara Hotels and Resorts and 24-hour online shopping via Central Online.

#ALLYxTheGreatestGrandSale #TheGreatestGrandSale2024 #ช้อปแกรนด์แกรนด์ #CentralPattana #เซ็นทรัลพัฒนา #CentralLifeXApp

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