Central Pattana unveils "Mother's Day: A Talk of Love" campaign with meaningful events and activities nationwide throughout August

• Rising star Orm Kornnaphat and her mother, actress Koy Naruemon, will share their bond in upcoming heartfelt short clips as part of the 'Memorable Festive' strategy, elevating the celebrations beyond an ordinary festival. Stay tuned for the release.
• Celebrate Mother's Day Nationwide with Central's Jai Foo Station, a heartfelt space to express love, and the 'Photo of Love' big studio by BIG Camera, capturing memorable moments. Enjoy exclusive activities and promotions for an unforgettable shopping, dining, and fun experience at Central shopping centers nationwide.

Bangkok – Central Pattana Public Company Limited, the operator of Central shopping centers nationwide, emphasizes its position as the Center of Life, a space for everyone to live. Together with leading partners, it opens its shopping centers across the country for families to connect and spend quality time together. Join in the “Mother’s Day: A Talk of Love” campaign, offering a variety of comprehensive experiences to strengthen family bonds through. Highlighted activities include: Jai Foo (Blooming Heart) Station, a space to express love and heartfelt feelings, and a 'Photo of Love' big studio by BIG Camera to capture every precious moment with professional photographers, along with free photo prints. Special activities include chances to win international flight tickets, beauty packages, gift vouchers, and numerous promotions and discounts throughout August at Central shopping centers nationwide.

Central Pattana’s leading partners, including Central The 1 Credit Card, AEON Credit Card, Bangkok Bank Credit Card, CardX Credit Card, Government Savings Bank Credit Card, Krungsri Credit Card, KTC Credit Card, TTB Credit Card (TMB Credit Card, Thanachart Credit Card), UOB Credit Card, Mastercard (Thailand) Limited, Zen Corporation Group plc, The Clinic Clinic Medical Corporation plc, Big Camera Corporation plc, and Thai AirAsia to unite families for shopping, dining, and fun. This collaboration aims to make August an unforgettable month for every family.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, revealed insights into Central Pattana’s Mother’s Day campaign for this year, entitled ‘Mother’s Day: A Talk of Love’ stating: “Mother’s Day is an important festival for Thai people as it is a special occasion for family members to spend time together. It is an occasion where we celebrate and show appreciation to our mother as we believe that good relationships start with good communication. Therefore, Central Pattana is applying a ‘Memorable Festive’ strategy through ‘Storytelling’ by inviting popular mother and daughter Koy – Naruemon Phongsupap and Orm – Kornnaphat Sethratanapong to share their love and bonding from the perspectives of the new generation of mother and child, through short films. The short films feature thought-provoking stories that lead them to reveal deep feelings that they had never communicated to each other before. Our marketing strategy is to invite a rising star who is trending and currently has the largest fan base in order to access Gen Z and foreign fans throughout Asia, raising awareness for our campaign. In addition, user-generated content through ‘Jai Fu (Blooming Heart) Station’ is being created, which will help to raise awareness for the campaign and return customers to our shopping centers on Mother’s Day.

According to a nationwide public opinion survey*, the most popular activities for Mother’s Day 2023 were such as: family dining, giving gifts, taking mother out to places, watching movies/series together so Central Pattana plans to create memorable moments for this year’s Mother’s Day to ensure that our shopping centers nationwide become a destination for emotional bonding and that mothers and children can enjoy spending time together and communicating more. Spaces and activities at our shopping centers correspond to every lifestyle and fulfil the different needs of each family, and are suitable for mothers and children of all lifestyles whether they love shopping or eating – the whole family can be satisfied at Central shopping centers. Exclusive for Mother’s Day this year: get a chance to win Bangkok-Shanghai round-trip flight tickets from Thai AirAsia, beauty packages from The Klinique and a Central Magic Gift Card.

Highlighted activities to create emotional bonding during the ‘Mother’s Day: A Talk of Love’ campaign include:

• Jai Fu (Blooming Heart) Station: emotional bonding space to express your love and feelings towards your mother through a love card. Take a photo with your mother through a heart-shaped love mirror throughout August at Central shopping centers nationwide.
  Exclusively from 10-12 August 2024, take a photo at Jai Fu (Blooming Heart) Station and share on your social media platform to instantly receive discount coupons from leading shops via Central Life X.

• 'Photo of Love' big studio by BIG Camera: An exclusive photo studio session with renowned professional photographers will be available from August 10-12, 2024, capturing every adorable and memorable moment as keepsakes across 14 branches
  
  Along with cute activities at Central shopping centers nationwide, including workshops with mothers, dessert decoration, flower arranging, makeup sessions with famous beauty brands, mother-child Mix & Match dressing competitions, and many more activities.
  
  Additionally, every family can enjoy unlimited shopping and dining promotions for mothers and children, along with a Gift Guide to help children choose the perfect Mother’s Day gifts to suit every type of mother and lifestyle. Shop leading fashion brands and join special activities during Mother’s Day at fashion stores within the centers, such as Charles & Keith, Pandora, and Cath Kidston. Dine Enjoy delicious deals from restaurants within the ZEN Group, including AKA, On the Table, ZEN Japanese Restaurant and Lao Yuan, exclusively at Central shopping centers. There are also discounts and special deals from various participating restaurants throughout August. Fun Special for The 1 members: spend 2,000 THB on dining or shopping and receive one entry to the Lucky Draw with prizes such as round-trip tickets from Bangkok to Shanghai from Thai AirAsia, beauty packages from The Klinique, Central Magic Gift Cards, and Starbucks gift vouchers. Enjoy exclusive privileges by accumulating and redeeming points, with a 50% points back offer when shopping at participating stores within Central shopping centers, encompassing over 1,000 brands. Meet the dining conditions to receive a free movie ticket from Major Cineplex Group or SF Cinema, with over 60 prizes available.

Mothers, children and all family members are welcome to spend quality time together during the campaign ‘Mother’s Day: A Talk of Love’ to ensure that your heart is blooming for Mother’s Day 2024, with promotions and special privileges throughout August at Central shopping centers nationwide.

*Suan Dusit Poll, Suan Dusit University.

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