Central Village highlights strategy of success as world-class luxury outlet, celebrating 5th anniversary with promotions and discounts up to 80%

Central Village highlights strategy of success as world-class luxury outlet, celebrating 5th anniversary with promotions and discounts up to 80%,
with plans to attract more world-class brands by end of 2024

• Celebrate Central Village's 5th Anniversary with up to 80% off, 17% cashback, and 0% interest installments for up to 10 months. Offers valid until September 30, 2024.
• Three strategies driving five years of success for a top world-class luxury outlet: 1) Location Strategy: strategic location, easy access, and high-spending target groups; 2) Luxury Lifestyle Destination: a preferred spot for global brands; 3) Event Landmark: year-round signature events creating vibrant experiences.
• Targeting global tourists, with a focus on Tour Groups and FIT travelers from Hong Kong, Taiwan, Indonesia, the Philippines, and China, to drive footfall and sales.

Bangkok – Central Pattana plc, Thailand’s leading real estate developer and operator of Central Village, Thailand’s first complete international luxury outlet, is celebrating its 5th anniversary with the ‘Central Village 5th Anniversary Celebration’. The event features exclusive outlet brands, dining experiences in an outdoor Thai village atmosphere, and special promotions including up to 80% discounts, 17% cashback with participating credit cards, and 0% interest installments for up to 10 months. Shoppers can also earn Central Village Line Stamps for every 10,000 baht spent to win exclusive prizes until 30 September 2024 (terms and conditions apply). Central Village continues to attract both Thai and international tourists, solidifying its success as a leading luxury outlet.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “Central Village's five-year success as Thailand’s first international luxury outlet is driven by strong partnerships with Mitsubishi Estate (Thailand) Co., Ltd. and collaboration with over 300 world-class brands. Our ‘Omnichannel Platform’ strategy has received outstanding feedback from both Thai and international visitors. From January to August 2024, visitor numbers increased, with 70% being Thai shoppers and 30% foreign tourists, mainly from Hong Kong, Taiwan, Indonesia, the Philippines, and China. Tour group visitors grew by 60%, and sales continue to thrive from both walk-in customers and live streaming.”

Three key strategies driving five years of success for a top-tier luxury outlet:

1) Location Strategy: Strategic location, convenient transportation, surrounded by high purchasing power target groups

Central Village is strategically located near Suvarnabhumi Airport, international schools, golf courses, and affluent communities. It offers convenient shuttle services from centralwOrld, BTS On Nut, and directly to the airport. Beyond shopping, Central Village caters to ‘Emerging Lifestyle Communities’ with diverse experiences from family and sports destinations to a pet-friendly environment with its semi-outdoor design.

2) Luxury Lifestyle Destination: Global brands’ destination of choice

• We bring world-class brands together in one place, covering 300 brands from all categories, from Luxury & Premium Fashion & Accessories to Sports Fashion, Cosmetics and Specialties with ‘Exclusive Brands at Central Village’ as major attractions for shoppers from all over the world. These brands include ARMANI, DIESEL, GOLF CHALLENGE, KENZO, LUXE GALERIE, MARIMEKKO, MAX & CO., POLO RALPH LAUREN, ZEGNA and TOMMY HILFIGER, DYSON
• The brands with continued great sales include COACH OUTLET, THE COSMETICS COMPANY STORE, POLO RALPH LAUREN, SAMSONITE, ADIDAS FACTORY OUTLET, SF BRANDNAME, ZEGNA, FERRAGAMO and OUTLET BY CLUB 21 etc.
• Additional international branded magnets that are opening their shops at Central Village include: ASICS, MLB in addition to Thailand’s largest SKECHERS FLAGSHIP OUTLET.
• The brands listed in ‘Top Live Streaming’ that help spur sales in Central Village include MICHAEL KORS, COACH OUTLET, COCCINELLE, SF BRANDNAME, TOMMY HILFIGER, CALVIN KLEIN, THE COSMETICS COMPANY STORE, VINTEL, LEVI’S, LE CREUSET, and KIPLING.

3) Event Landmark: Hosting vibrant events year-round to attract high-spending and family groups.

Central Village serves as a ‘Center of Life’ with diverse events like Central Village x Life’s Market GOO:D FEEL for eco-friendly crafts, Dara Pa Aroi featuring top TikTok restaurants, BOZO SHOW for Children's Day, Chill Village’s end-of-year festival, Bangkok Skim Board Park, HARMON Kids music and dance performances, and the Bangkok Farmer’s Market.

5th anniversary with promotions and discounts of up to 80%

Enjoy up to 80% discounts, 17% cashback from participating credit cards, and 0% interest installments for up to 10 months. Exclusive ‘VIP Private Shopping’ is available for the top 30 spenders. Earn Central Village Line Stamps for every 10,000 baht spent to win prizes. Special weekend offer: Spend 5,000 baht to take photos at the Central Village Birthday Snap booths.

Foodies can enjoy discounts like 50% off Sushi Hiro’s Anniversary Set (1,599 baht) or a free Bonchon Mini Chicken Cake with a 555 baht purchase. Highlights throughout September include Central Village x Life’s Market, Monowheel Go-kart, Bangkok Skim Board Park, and a ‘Carnival’ atmosphere with a free carousel ride. Participate in the ‘Birthday Lucky Spin’ with a 5,000 baht purchase to win LABUBU and other prizes. (Terms and conditions apply.)

Luxury superior service available only at Central Village.

We provide a Shuttle Bus Service from centralwOrld, which takes only 30 minutes, and public Van from BTS On Nut station, and regular van and taxi service from Central Village to Suvarnabhumi Airport within 15 minutes, an EV Charging Station and Samut Prakarn’s first Tesla Supercharger Station, which supports CCS with a maximum power output of 250 kW and a brand-new service: Ferrari Roma Test Drive with a VIP Package for customers who book a test drive session.

In addition, we provide facilities that meet the needs of all customer groups, both Thai and foreign, such as VIP Lounge & Concierge Services, Mom & Baby Breastfeeding Room, Prayer Room, Luggage & Parcel Storage and Delivery, Exchange & ATM, free Wi-Fi, Kiddy Car, wheelchair and golf cart shuttle services within Central Village.

Central Village, under the concept of ‘Bangkok Luxury Outlet’, has a total project value of 5 billion baht, is situated on ​​36,000 m² of space, with parking that accommodates 2,000 vehicles. Shop for more than 300 popular brands for every lifestyle, with the best deals up to 35-70% discounts or up to 80% off during our special campaigns. Open daily, Monday-Sunday from 10:00 AM to 10:00 PM.

To follow updates from Central Pattana, please visit: https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities

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