Central Pattana teams up with over 1,000 leading brands, proving strength of The1 BIZ program, highlighting 4 Business Data Solutions strategy, Driving 2.7x Sales Growth

• The strongest CRM Program from The1’s biggest and most powerful big data, which covers more than 21 million members and helps empower partner stores with an ‘instant win solution’ to help support business expansion for all partners.
• The1 BIZ program’s rapid growth has helped participating brands achieve 2.7 times higher sales growth when compared to non-participating brands, its ready-to-use four Business Data Solutions, which help to strengthen and boost business opportunities and develop strategies to fulfil our customers’ needs.  
• Celebrating success by joining hands with our partner ‘Central The1 Credit Card’, holding ‘The 1 Reaches 1,000 Brands in Shopping Centre Zones’ campaign to stimulate sales for brands participating in The1 BIZ program throughout October. For every one baht spent, receive 1 point* and receive up to x3* points when paying with the Central The1 Credit Card at Central shopping centers nationwide.

Bangkok –  Central Pattana plc is proving the strength of ‘The1 BIZ’ program with more than 1,000 leading brands within Central shopping centers nationwide in the celebration campaign entitled ‘The 1 Reaches 1,000 Brands in Shopping Centre Zones’, highlighting the success of the four Business Data Solutions that help build strength for our partners by leveraging benefits from the largest and most powerful ready-to-use database, which can equip all business partners with new-age marketing tools, increase business opportunities and develop strategies that fulfil the needs of customers. This reflects the commitment of Central Pattana in providing all-round support to our retail partners based on ‘The Ecosystem for All’ initiative, which supports everyone achieving strong and sustainable growth together.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer at Central Pattana plc, said: “Central Pattana supports all store partners in our ecosystem achieving sustainable growth with strong Business Data Solutions under The1 BIZ program and various digital tools that help to leverage The1’s Big Data, which includes the country’s largest membership of over 21 million members. This allows brands participating in the program to grow rapidly through our customer insight, where they are able to analyze customer behavior and interests in a 360° perspective and go deeper into spending habits that can help brands adjust their strategies more accurately. The1 members can instantly redeem points for discounts and privileges with participating brands, in addition to marketing activities and campaigns worth over 200 million baht per year provided by Central Pattana. Moreover, the program is supported by marketing technology tools that provide personalized offers, promotions and communications to meet individual needs.”

A total of 1,000 brands with more than 3,000 stores have joined The1 BIZ program this year, with the number of participants having doubled. Participating brands have achieved 10% growth on average within six months after joining the program and their sales rate has seen growth of 2.7 times when compared to non-participating brands. The program has also received great feedback from The1 members who shop at Central shopping centers as they have doubled their points accumulation, and the use of points redemption for cash has increased by 2.5 times.

Central Pattana highlights four Business Data Solutions

Proven business-boosting tools that help support brands to grow sustainably alongside each other; brands within the ecosystem have grown by more than 2.7 times:

• Instant Win Solution – the earlier you start, the faster you grow.
  Rapidly accomplish success with a 10% increase in sales within six months after joining the program thanks to The1’s largest and most powerful Big Data, along with 360° data insights that cover consumer behavior in detail through The1’s membership of over 21 million who have points in the system for participating brands to instantly convert into sales.

• Efficiency MKT Tools – the more tools you have, the further you can go.
  These tools have been proven to boost average sales per head by up to four times during Central Pattana’s promotional campaigns such as giving away special points and redeeming points at special rates as well as using marketing technology to communicate more precisely and targeting groups based on location, spending amounts or time of purchase.

• Growth Acceleration – the more you do, the more you get.
  Use these tools to consistently track and analyze consumer behavior with detailed, accurate and effective insights, covering current customers, new customers or even former customers. These tools help to boost additional average sales per head or incremental sales from sales activities, for example, a leading sports brand has been able to generate increased average sales per head by up to three times by using current customer data.

• Powerful Ecosystem from the synergy of brands within Central Pattana’s ecosystem Open up business opportunities with over 1,000 leading brand partners in the program through co-creation campaigns and spur sales even more through our exclusive promotional offers from Central Group’s partners such as The1, allowing access to target customers with high-purchasing power such as The1 Exclusive in addition to Central The1 Credit Cards – ready to achieve further growth and sustainability together.

The1 BIZ currently has over 1,000 leading brands as members, who are joining hands to celebrate success with the campaign: ‘The 1 Reaches 1,000 Brands in Shopping Centre Zones’ to offer special privileges for members who simply give their phone number (that links to The1 member) to collect points at the Shop Zone every time they spend or redeem points for cash at participating stores. Exclusively, from 1-31 October 2024: for every one baht spent, receive 1 point* and receive up to X3* points when paying with the Central The1 Credit Card. Alternatively, you can redeem points for instant special discounts at participating stores. Join in the grand celebrations at ‘The1 does it for 1,000 brands at the Shop Zone’ and shop to earn points on every bill for the most valuable shopping experience while enjoying privileges at the Shop Zone in Central shopping centers nationwide.