Central Pattana, Thailand’s No.1 Real Estate Developer, wins ‘Five Marketing Excellence Awards 2026’, led by ‘Two Golds’ for centralwOrld and Central Park, reinforcing its leadership in creat

• Central Park’s successful launch established it as a new destination for visitors from around the world, recording more than 25 million visits in its first year. Meanwhile, “Disney The Magical Stars 2026 at centralwOrld” brought together brand partners to deliver a world-class experience for audiences in Thailand.
• Turning data into insights, Central Pattana combines strategy, creativity and partnerships to drive growth through The 1 BIZ, connecting brands with The 1’s membership base of over 23 million. Its Search Marketing strategy tailors campaigns to the interests of travellers from different countries, further strengthening its tourism marketing capabilities. In 2025, Central shopping centres across Thailand recorded more than 70 million visits from international tourists.

Bangkok –Central Pattana Plc., Thailand’s No. 1 sustainable real estate developer, brings together its Retail–Residence–Hotel–Office businesses under the vision of “Imagining better futures for all.” The company has reaffirmed its marketing leadership by winning five awards at the Marketing Excellence Awards 2026, organised by MARKETING-INTERACTIVE to recognise outstanding work in Thailand’s marketing industry. Led by Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer, the team won two Gold awards for the launch of Central Park, a new world-class landmark, and “Disney The Magical Stars 2026 at centralwOrld”, reinforcing centralwOrld’s position as a Global Festive Destination. The team also received three Silver and Bronze awards for “The 1 BIZ, Marketing Intelligence Solutions” and “Integrated Search Strategy for International Tourist Acquisition”. Together, these achievements reflect Central Pattana’s commitment to advancing people, communities and cities while driving growth for partners across its ecosystem.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer of Central Pattana Plc., said: “Our marketing team never stops challenging itself. We are proud to receive these awards at the Marketing Excellence Awards 2026. This achievement belongs to the team that turned data into insights, combined strategy with creativity, and worked with partners to deliver tangible results—from creating world-class experiences to using search marketing to attract travellers from around the world. As competition intensifies, we set out to make every launch stand out. Central Park marks another milestone in the launch of a world-class mixed-use development connected to city life. Meanwhile, centralwOrld has reinforced its position as a Global Festive Landmark through events such as ‘Disney The Magical Stars 2026 at centralwOrld’, which brought partners together to create experiences beyond expectations. Every project reflects our determination to set new standards and drive growth for our business and partners. I thank our team and every partner whose collaboration made these campaigns a success. That collective strength keeps us at the forefront and drives us to keep moving forward.”

Creating World-Class Impact Through Distinctive Landmarks and Experiences

Two Gold-winning campaigns led the way. The launch of the world-class mixed-use development Central Park, under the concept “Here for Bangkok”, won Excellence in Launch Marketing. The campaign reimagined how to launch a retail landmark. Rather than focusing solely on opening day, it established a new destination that brings retail, culinary experiences, culture, wellness and park life into the everyday lives of Bangkok residents. Activities created with the city and local communities included the “Conversation Chair” in Lumphini Park, “Hello Neighbor!” privileges for people in the neighbourhood, and the “Neighborhood Soul” campaign. A major highlight was the opening of Roof Park, Thailand’s largest urban rooftop park, in the heart of Bangkok. During the four-day Grand Opening, visitor numbers exceeded the target by 114%.

The other Gold-winning campaign, “Disney The Magical Stars 2026 at centralwOrld”, won Excellence in Sponsorship Activation. It elevated sponsorship into an integrated activation platform connecting consumer experiences, business and tourism. The campaign generated more than 429 million impressions and 24.9 million engagements, while helping drive 10% growth in tenant sales. These results reinforce centralwOrld’s position as a Global Festive Destination and set a new standard for sponsorship activation in Thailand.

Turning Data and Insights into Growth for Partners

“The 1 BIZ, Marketing Intelligence Solutions” won two awards: Silver in Excellence in Marketing Transformation and Bronze in Excellence in B2B Marketing. Central Pattana drew on data and the strength of its ecosystem to develop The 1 BIZ, a platform connecting partner brands with more than 23 million The 1 members. It gives businesses of all sizes, from global brands to small entrepreneurs, access to CRM tools and insights that help them understand customers and plan marketing more effectively. The platform reflects Central Pattana’s evolving role from landlord to growth partner. In 2025, more than 1,400 brands participated across over 3,000 stores nationwide. Sales generated through the ecosystem grew tenfold, from THB 1 billion in 2022 to THB 10 billion in 2025.

Connecting Thailand with Travellers Worldwide Through Search Intelligence

Central Pattana also won Silver in Excellence in Search Marketing for its “Integrated Search Strategy for International Tourist Acquisition”. The strategy evolved search marketing from a traffic-driving tool into live demand intelligence across nine key shopping centres in six destinations nationwide, including centralwOrld, Central Phuket, Central Pattaya, Central Chiangmai and Central Samui. By analysing search behaviour by destination, nationality and season, the team refined keywords, content, landing pages and visitor experiences to meet the needs of each market. As a result, qualified tourist traffic grew by 3.9%, total tourist visits reached a record more than 70 million, and tourist spending grew by more than 76%.

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