| Sustainability Indicators |
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- Specified “Shopper Satisfaction Scores” as a corporate KPI, targeted to achieve 85%.
- CPN obtained Shopper Satisfaction Score of 82% (1% lower than 2017 due to the expansion of participants).
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- Specify “Shopper Satisfaction Scores” as a corporate KPI with the higher score 2% compare to 2018 and long - term target of 85% in 2022.
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| Developing shopping complexes based on a customer-centric |
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- Successfully established three shopping complexes as planned: one completed, namely Central Phuket Floresta; 5 under renovations, one completed, namely Central World
- Successful development of product innovations and new services. 15 destinations as planned in 10 projectss.
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- Two shopping complexes to be constructed; five shopping complexes to be renovated, continueously 2 projects according to plans.
- Follow product innovations formats to meet the target of 20 destinations.
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| Service Excellence |
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- Implementation of the strategy plan on service quality enhancement they are, developing charter of customer relation, sanitary and security service, firstly piloted at CentralWorld
- Successfil implementation of strategic plan on creation of beyond expectations experience and improvement on the current amenities for customers. 17 new services of 14 projects.
- Follow up ISO 45001 to pilot 2 projects
- In 2018, CPN obtained Shopper Satisfaction Score “convenience” of 85% (5% higher than 2017) and security of 79% (same as 2017)
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- Implementation of the on plan on increasing customers and tenant’ satisfaction follow digital and destination strategy
- Follow the requested for the accreditation of ISO 45001 at least two projects.
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| Application of Digital and Tecnology |
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- Implementation on the strategic plan to offer unique experiences for customers via Line application in the fourth quarter of 2018. Number of Line friends (@centallife) was lower than the target.
- Implementation on the strategic plan to offer convenience for stores CPN Serve, piloted one project and the number of stores participating met the target.
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- Implementation on the strategic plan to offer digital experiences for customers and apply big data to create usefull dimensions to company such as increasing customers and stores satisfaction and relationship.
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